Wednesday, May 27, 2009
global warming
Global warming is a huge problem facing today's society. Global warming is the increase in the earth’s average temperature since the mid twentieth century. Greenhouse gasses are responsible for the increase in temperature. In the past century the earth has warmed .32 degrees Fahrenheit. The negative impact of global warming includes melting ice glaciers in the arctic region. Resulting in the penguins and polar bears becoming homeless. It will also create more deserts and shrink the Amazon rain forest. The rain forest provides us with oxygen, and is a home to many exotic animals. Global warming will also increase the intensity of weather events, like hurricanes and tornadoes. Global warming will continue to worsen unless we make some changes. They don't necessarily need to be huge, just little things in your daily life. Like re-filling a water bottle, recycling it when you’re done, or not using a plastic bottle at all. You can car pool, take the bus, or bike! And even though some people don't believe global warming is real, these adjustments can make you live a healthier life. Of course the best way to help the earth is to plant a tree. Trees suck up all the carbon dioxide in the air and produce oxygen for us. 20 Nobel Peace prize scientists declared that if the carbon emissions don’t start declining in the next six years we will face major problems. After 2015 the damage we have done will be irreversible. Global warming is already killing an estimated 300,000 people a year. That number will keep rising until we make some changes, small or big, they all help. So plant a tree, take the bus, or recycle, to help save our planet before it’s too late.
pre writing
1. What is a problem/issue that our entire student body (our school, community, country, etc.) faces today?
global warming
2. What is your view/position on the problem or situation?
that it is real and its bad
3. What would you like to achieve with your editorial? (What is the desired result?)
to convince people to change small things to help the earth
4. How will you persuade your audience to adopt your viewpoint as theirs? List at least 4 persuasive points.
1. that its hurting the earth
2. that its bad for the environment
3. that its hurting us
4. that its easy to make small changes that help
5. How will you motivate your readership to action in your conclusion?
by giving them tips to make changes in their daily life.
6. How will your editorial serve a public purpose?
by helping stop global warming.
global warming
2. What is your view/position on the problem or situation?
that it is real and its bad
3. What would you like to achieve with your editorial? (What is the desired result?)
to convince people to change small things to help the earth
4. How will you persuade your audience to adopt your viewpoint as theirs? List at least 4 persuasive points.
1. that its hurting the earth
2. that its bad for the environment
3. that its hurting us
4. that its easy to make small changes that help
5. How will you motivate your readership to action in your conclusion?
by giving them tips to make changes in their daily life.
6. How will your editorial serve a public purpose?
by helping stop global warming.
Thursday, May 21, 2009
books
As the school year slows to an end students are excited to have so much free time. Most of which will be spent catching up on the sleep they lost through out the nine months school was going on. But high school students will also be catching some sun, hanging out with friends and reading. Many students returning next year will be reading books for their AP classes, but some will be reading for pure enjoyment. I spoke to Cory Patel, an Eastview junior, and he filled me in on the books he enjoys. "I would recommend The Catcher in the Rye" Cory says. He also likes The Kite Runner and Soldier X. Catcher in the Rye, by J.D. Salinger, is about a mans life and all of his experiences. The Kite Runner, by Khaled Hosseini, which has been turned into a movie, has many awards. The movie was nominated for “best young actor” and “best art direction in a contemporary film” plus much more. It also won the academy award for best picture. The book has also been listed as a best seller. The Kite Runner is a story about a boy growing up in the Afghanistan war zone. He and his best friend grow up motherless, but both have incredibly different futures ahead of them based on their father’s occupations. So as they grow up they grow apart and The Kite Runner shares the story of redemption. Another huge hit turned film was twilight. The twilight series swept not just the nations, but the worlds, teenage girls. Twilight by Stephanie Meyer is about a vampire who falls in love with an average girl. The movie came out in November 2008; the sequel will be out in November 2009. Soldier X, by Don Wulffson, is about a sixteen year old who is drafted into Hitler’s army. It shows you the realities of war, and makes you think differently of it. I also spoke to the librarian about books coming out this summer. “Waiting for you by Susane Colasanti will be a big hit" Ms. Koziy says. Waiting for you is about a young teenage girl who is tired of waiting for the perfect boyfriend, but is taught to live “in the now.” Ms. Koziy says “I read at least an hour a day.” But of course even more on the weekends when she has more free time. When I asked Cory the same question, he said “I read about 4 hours a week, maybe less.” I also looked into Eastview High Schools book club. EVHS has multiple ones, like “Real men read” and “the Eastview book club.” Real men read started out as a male only group, to promote more boys to get reading. It eventually turned into a mixed male and female group. The original “Eastview book club” is for anyone at EVHS who enjoys reading. Anyone can join either group, it just depends what type of experience your are looking for. “Real men read” does more activities besides just reading, for instance they had a pizza party early this year. Many students will be reading for AP classes. That may not be considered an enjoyment but many of the books chosen for class are bestsellers. Though many students will be relaxing and taking a break from home work, the books will be waiting for them when their ready to dig in and enjoy some good stories.
Wednesday, May 20, 2009
1. Theme Statement: as summer rolls around eastview students await the extra time to spend reading.
Sources:
Questions:
1. what are some good books out?
2. what are some big hits about to come out?
3. how often do you read outside of school?
4. are you apart of the evhs book club?
5. what is your favorite book?
Sources:
1. teenage girl
2. teenage boy
3. librarian
4. evhs book club supervisor
5. english teacher
Questions:
1. what are some good books out?
2. what are some big hits about to come out?
3. how often do you read outside of school?
4. are you apart of the evhs book club?
5. what is your favorite book?
Wednesday, May 13, 2009
news story
You think you know, but you have no idea.The 2008-2009 Eastview cheer season was bound to be great, with the Florida nationals and all the competitions that were planned on being won. But something tore apart a team, a family. Being involved in any sport gets you into a specific group of friends. And with any group of friends comes drama. So I went to find out the truth about what destroyed Eastview High Schools varsity cheer team, and what changes will be made for next year to prevent this.I go in depth and get the stories from both sides of the cheerleaders, along with the coaches and administration and how they feel about a varsity sport being discontinued in mid season. As I spoke with Mr. Percival, Eastview High Schools athletic director, he explained to me how many people this effects, and in so many ways. He admits it was incredibly disappointing to have the season end short. Not only because of all the time and effort the girls had put into practicing but also for the parents who had put time and money into their child's extra curricular activity. He also goes into detail about next year. "There's nothing we can change," Mr. Percival says, because you can’t force people to participate in an activity, and every one has the option of quitting. As I went out to find the reason why the team broke up, I was asked not to use real names because that may bring up issues. "The main reason the team broke up was because of all the lies" Sally, a varsity cheerleader, says. Two of the girls got into a fight, and then the rest of the team broke into two sides. One of the girls was accused of sleeping around and spreading rumors about the other girl. That then caused a fight which led to the division. “It was so hard to watch my dreams just disappear,” Suzie says. She worked so hard all summer to make varsity. She was looking forward to nationals in Florida and dominating in local competitions. “There are still a lot of harsh feelings” she says. She also told me that many of the girls who chose sides still don’t speak. Suzie will try out again this coming year, and will hopefully make varsity. A lot of the girls from last years team will not be trying out again because of what happened. Because of the season ending, one more change came. Both the varsity and junior varsity coaches will not be returning next year. Coach Tracy, the main varsity coach will be having her second child. Coach Amanda, the main junior varsity coach has moved on to begin her teaching career. The new coach is a man, and he has high hopes for the incoming team. Hopefully next year the drama will subside and the team can go and win nationals. The 2008-2009 Eastview varsity cheer team will always be known for the dramatic break up, but it shows the incoming girls what lies ahead and prepares them to handle situations like this in a different way.
Tuesday, May 12, 2009
interview notes
3 interviews
24 hours in advanced
heads up to interviewees
back round research
write 10-15 interview questions
holy trinity of interviewing
anecdote a brief story told by interviewee entertaining paints a picture for reader paraphrased
revealing quote said by interviewee unique readers insight to personality
portraiture description created by writer based on observations of interviewee relevant to topic
relax gain trust show interest
opener question: oh cute pictures are those your kids?
first step asks about topic
i want to talk to you about the up coming fundraiser would you tell me exactly what your doing?
qualifier
find out if source is qualified what is your role in the fundraising efforts?
routine factual 5W's and h
who's on the committee when will it be
numerical statistical info
how many years have you held this fundraiser?
G O S S E Y
a way to ask deeper questions
goals obstacles solutions start evaluation why
responder clarification
would you explain what you mean im not sure i understand
soliciting a quote
a specific question "tell me exactly what your hopes are for this fundraiser" then, "do i have this down right?"
soliciting an anecdote prompts a short story "what has been the most memorable aspect of the process?"
imaginative strays from the routine "does your team have any superstitions?"
grenade difficult questions " some people say you favor certain players. would you comment on this?"
recover from a grenade: a neutral question, "any last minute strategies to work on before the game?"
concluding the interview
thank you
sign documentation sheet
further questions
not everyone is a great interviewee
plan ahead unforeseen circumstances
24 hours in advanced
heads up to interviewees
back round research
write 10-15 interview questions
holy trinity of interviewing
anecdote a brief story told by interviewee entertaining paints a picture for reader paraphrased
revealing quote said by interviewee unique readers insight to personality
portraiture description created by writer based on observations of interviewee relevant to topic
relax gain trust show interest
opener question: oh cute pictures are those your kids?
first step asks about topic
i want to talk to you about the up coming fundraiser would you tell me exactly what your doing?
qualifier
find out if source is qualified what is your role in the fundraising efforts?
routine factual 5W's and h
who's on the committee when will it be
numerical statistical info
how many years have you held this fundraiser?
G O S S E Y
a way to ask deeper questions
goals obstacles solutions start evaluation why
responder clarification
would you explain what you mean im not sure i understand
soliciting a quote
a specific question "tell me exactly what your hopes are for this fundraiser" then, "do i have this down right?"
soliciting an anecdote prompts a short story "what has been the most memorable aspect of the process?"
imaginative strays from the routine "does your team have any superstitions?"
grenade difficult questions " some people say you favor certain players. would you comment on this?"
recover from a grenade: a neutral question, "any last minute strategies to work on before the game?"
concluding the interview
thank you
sign documentation sheet
further questions
not everyone is a great interviewee
plan ahead unforeseen circumstances
Friday, May 8, 2009
game
1. Who will be the new superintendent of district 196?
Jane Bearens
2. How many teachers are absent from school today? Who are they?
10
3. Who is the president of our school board? How many are on the board?
none, 7
4. What date is graduation this year?
june 12
5. Who are the newest faculty members?
Fedje Sundin Bargerin
6. Who is the tallest person at our school?
Mr. Franchino Mr. Tollefson
7. What does DECA stand for?
assosiation of marketing students
8. How many home football games were played this season?
6
9. Who are the student council officers?
Jordan Mckeen Nichole Rechtzigel Nikki Trummer Alex Sertic Kellie Van Beck Nikki Fitzgerald Rachael Anderson
10. Where do you find accurate spelling of a student’s name? Grade level?
guidance office
11. How many students have enrolled at EVHS this year?
2,217
12. Who is the head custodian?
Brian Fisher
13. Who advises the Yearbook?
Jules Kitchener
14. Where is the district office located? (city & street name)
Rosemount
15. Who are the administrators (in addition to Dr. Peterson) and what are their duties?
Dr. Franchino Kim Martens Bruce Miller Matt Percival assistant principals Jodi Hanson student services
16. Who advises the chess club?
Mr. Detmer
17. Name the captain(s) of the girls’ soccer team?
Marissa Price, Sam Mehr, Kelsey North
18. Who manages the cafeteria?
Jean Martin
19. Who are the librarians?
Mrs. O'Sullivan Mrs. Koziy Mrs. Lindgren
20. How many students are taking AP tests this year?
1,156
Jane Bearens
2. How many teachers are absent from school today? Who are they?
10
3. Who is the president of our school board? How many are on the board?
none, 7
4. What date is graduation this year?
june 12
5. Who are the newest faculty members?
Fedje Sundin Bargerin
6. Who is the tallest person at our school?
Mr. Franchino Mr. Tollefson
7. What does DECA stand for?
assosiation of marketing students
8. How many home football games were played this season?
6
9. Who are the student council officers?
Jordan Mckeen Nichole Rechtzigel Nikki Trummer Alex Sertic Kellie Van Beck Nikki Fitzgerald Rachael Anderson
10. Where do you find accurate spelling of a student’s name? Grade level?
guidance office
11. How many students have enrolled at EVHS this year?
2,217
12. Who is the head custodian?
Brian Fisher
13. Who advises the Yearbook?
Jules Kitchener
14. Where is the district office located? (city & street name)
Rosemount
15. Who are the administrators (in addition to Dr. Peterson) and what are their duties?
Dr. Franchino Kim Martens Bruce Miller Matt Percival assistant principals Jodi Hanson student services
16. Who advises the chess club?
Mr. Detmer
17. Name the captain(s) of the girls’ soccer team?
Marissa Price, Sam Mehr, Kelsey North
18. Who manages the cafeteria?
Jean Martin
19. Who are the librarians?
Mrs. O'Sullivan Mrs. Koziy Mrs. Lindgren
20. How many students are taking AP tests this year?
1,156
Wednesday, May 6, 2009
notes
http://www.media-awareness.ca/english/resources/special_initiatives/toolkit_resources/tipsheets/writing_news_story.cfm
hard news story
It starts with a summary lead. What happened? Where? When? by who? Why? Keep the writing clean and uncluttered.
Soft news that isn't time-sensitive. profiles of people, programs or organizations.
feature right in the middle not AS time sensitive. don't always need to use pyramid.
editorial opinion piece
hard news story structure start with lead full summary of what is to come should be first
soft news story ease into it not just throwing it all there.
body includes opinion of people you interviewed facts and your writing DON'T STATE YOUR OWN OPINION.
put the person there with you
hard news story
It starts with a summary lead. What happened? Where? When? by who? Why? Keep the writing clean and uncluttered.
Soft news that isn't time-sensitive. profiles of people, programs or organizations.
feature right in the middle not AS time sensitive. don't always need to use pyramid.
editorial opinion piece
hard news story structure start with lead full summary of what is to come should be first
soft news story ease into it not just throwing it all there.
body includes opinion of people you interviewed facts and your writing DON'T STATE YOUR OWN OPINION.
put the person there with you
Friday, May 1, 2009
law and ethics notes
speech assembly religion press petition - 5 freedoms of first amendment no unlimited
public schools have more freedoms then private schools
tinker vs Des monies independent community school district 1969 protects on campus student speech ruled for tinker, kinda. improved freedom of speech in schools. as long as it is not unlawful or physically disruptive
Fraser standard bethel school district vs Fraser goes against what school is trying to teach the socially appropriate behavior school can censor student speech that is indecent or vulgar even if it doesn't cause a material or substantial disruptions.
hazelwood standard 1988 school sponsored speech co curricular has faculty advisor
Morse vs Frederick principal gives school off kids create takes bong hits 4 Jesus sign suspends them, they sue cause its not on school grounds.
3 sites offensive obnoxious and insulting
threats violence or destruction of property
acting responsibly as a reporter
trustworthy sources in quality and number - don't overstate the credibility
take accurate notes
documents lots of proof
report don't sell
talk to all sides including the subject
be open minded
do the work required or don't do the story
be rigorous in your choice of language
never publish a story if you doubt the truth in it
public schools have more freedoms then private schools
tinker vs Des monies independent community school district 1969 protects on campus student speech ruled for tinker, kinda. improved freedom of speech in schools. as long as it is not unlawful or physically disruptive
Fraser standard bethel school district vs Fraser goes against what school is trying to teach the socially appropriate behavior school can censor student speech that is indecent or vulgar even if it doesn't cause a material or substantial disruptions.
hazelwood standard 1988 school sponsored speech co curricular has faculty advisor
Morse vs Frederick principal gives school off kids create takes bong hits 4 Jesus sign suspends them, they sue cause its not on school grounds.
3 sites offensive obnoxious and insulting
threats violence or destruction of property
libel: a publication of a false statement of fact that seriously harms some one's reputation.
knowing somethings true and proving its true can be two different things
accusations of illegal conduct or involvement with criminal justice system
sexual misconduct, associated with loathsome diseases, lying, unfit for business, academic problems, racial, religious, ethnic bigotry financial instability, lack of creditworthiness
acting responsibly as a reporter
trustworthy sources in quality and number - don't overstate the credibility
take accurate notes
documents lots of proof
report don't sell
talk to all sides including the subject
be open minded
do the work required or don't do the story
be rigorous in your choice of language
never publish a story if you doubt the truth in it
Wednesday, April 29, 2009
questions
What is newsworthy at Eastview?
Things that are happening in students lives.
What Back Issues Can Tell Us:
1. what happened in years before
What stories are covered every year?
homecoming valentines day graduation
• What time of year did these stories run?
right before the event
• Are any of the same people involved year after year?
a few
2. What was the biggest story of each year?
homecoming
3. How many personality sketches of students were run each year?
14
• What types of students were interviewed? (athletes, student leaders, etc.)
people who were involved with the topic of the article
• Was any one student constantly featured in one year? Why?•
no because nobody wants to read a whole paper on one person
Do you think this was fair?
yeah
4. How many personality sketches of faculty were run each year?
1
• Which teachers were featured?
mr harloff
• Why those particular people?
because he was the coach
5. What full page features (or center spreads) did the publication carry?
katrina
• Are any of those topics still relevant?
not really
6. What was a great year(s) for sports teams? Activities?
2205-2006
• Did the school have any state champions?
swimming
• Olympic performers?
gymnastics
• Other honors?
speech team did well
7. Find a story that uses background information from previous years.
november 2005 has to do with october
8. What topics did the paper editorialize about each year?
best buddies katrina
• What stand did the paper take?
• Has the problem been solved or is it still an issue?
9. What major news did the paper carry about classes?
being a student aid
• Any curriculum changes?
new courses
• Any major new programs?
ap phsycology
10. Any new equipment?
no
• Any building programs?
no
11. Any scandals involving students, administrators, or teachers?
no
• What happened?
12. What changes in fashion among students can be found?
clothing styles
13. What signs of changing times can you find as mirrored in the concerns of students?
facebook / myspace / xanga
• What concerns never seem to change and would continue to make good stories year after year?
homecoming
14. Did the school have any championship academic teams?
speech team
• Art show winners?• Band or choir awards?• Science winners?• National honors?
15. Which clubs were most active?
speech
16. What campus events made the most news?
sports
17. What movies and music groups has the paper reviewed?
train
18. What issues did cartoonists choose?
messy lockers
19. How has the publication’s format changed?
theres not as many pages
20. Did the demographics of your student population change? Why?
no
21. What are the school’s traditions and how did they develop?• Who are the school’s traditional rivals? (Could vary between activites.)
apple valley
eagan
rosemount
everyone else
• How did the rivalry begin?
sports
22. What are five things most interesting about EVHS?
1. the teachers
2. the classes
3. the food
4. the students
5. the activities
Things that are happening in students lives.
What Back Issues Can Tell Us:
1. what happened in years before
What stories are covered every year?
homecoming valentines day graduation
• What time of year did these stories run?
right before the event
• Are any of the same people involved year after year?
a few
2. What was the biggest story of each year?
homecoming
3. How many personality sketches of students were run each year?
14
• What types of students were interviewed? (athletes, student leaders, etc.)
people who were involved with the topic of the article
• Was any one student constantly featured in one year? Why?•
no because nobody wants to read a whole paper on one person
Do you think this was fair?
yeah
4. How many personality sketches of faculty were run each year?
1
• Which teachers were featured?
mr harloff
• Why those particular people?
because he was the coach
5. What full page features (or center spreads) did the publication carry?
katrina
• Are any of those topics still relevant?
not really
6. What was a great year(s) for sports teams? Activities?
2205-2006
• Did the school have any state champions?
swimming
• Olympic performers?
gymnastics
• Other honors?
speech team did well
7. Find a story that uses background information from previous years.
november 2005 has to do with october
8. What topics did the paper editorialize about each year?
best buddies katrina
• What stand did the paper take?
• Has the problem been solved or is it still an issue?
9. What major news did the paper carry about classes?
being a student aid
• Any curriculum changes?
new courses
• Any major new programs?
ap phsycology
10. Any new equipment?
no
• Any building programs?
no
11. Any scandals involving students, administrators, or teachers?
no
• What happened?
12. What changes in fashion among students can be found?
clothing styles
13. What signs of changing times can you find as mirrored in the concerns of students?
facebook / myspace / xanga
• What concerns never seem to change and would continue to make good stories year after year?
homecoming
14. Did the school have any championship academic teams?
speech team
• Art show winners?• Band or choir awards?• Science winners?• National honors?
15. Which clubs were most active?
speech
16. What campus events made the most news?
sports
17. What movies and music groups has the paper reviewed?
train
18. What issues did cartoonists choose?
messy lockers
19. How has the publication’s format changed?
theres not as many pages
20. Did the demographics of your student population change? Why?
no
21. What are the school’s traditions and how did they develop?• Who are the school’s traditional rivals? (Could vary between activites.)
apple valley
eagan
rosemount
everyone else
• How did the rivalry begin?
sports
22. What are five things most interesting about EVHS?
1. the teachers
2. the classes
3. the food
4. the students
5. the activities
Tuesday, April 28, 2009
notes
"Journalism" definition: the spreading or publishing of current events that are news worthy through news paper magazines
List and describe the six criteria of newsworthiness.
1 timeliness - current - today's weather not last weeks
2. proximity - near to us, location - weather here not in Florida
3. significance - major event - hurricane
4. prominence - people that impact a lot of people - Britney spears walking her kids to swimming lessons
5. unusual - things that don't happen very often - fires, murders
6. human interest - happy - Tyler cropsy story
What are the advantages of print journalism?
1. pick what you want to read
2. more detailed
3. tangible
What are the advantages of broadcast journalism?
1. more current
2. entertaining
3. don't need to pay
Why has online journalism (convergent media) become so popular
you get the best of both worlds
free
constantly updated
both articles and videos
List and describe the six criteria of newsworthiness.
1 timeliness - current - today's weather not last weeks
2. proximity - near to us, location - weather here not in Florida
3. significance - major event - hurricane
4. prominence - people that impact a lot of people - Britney spears walking her kids to swimming lessons
5. unusual - things that don't happen very often - fires, murders
6. human interest - happy - Tyler cropsy story
What are the advantages of print journalism?
1. pick what you want to read
2. more detailed
3. tangible
What are the advantages of broadcast journalism?
1. more current
2. entertaining
3. don't need to pay
Why has online journalism (convergent media) become so popular
you get the best of both worlds
free
constantly updated
both articles and videos
Friday, April 24, 2009
ad
Friday, April 17, 2009
movie
Company: play station
Target Audience: men teenagers
What persuasive method used (humor, action, celebrity, human interest, etc.)? humor
How were camera shots and editing used to enhance the message? the tackle
What is the slogan/message for the company? live in your world play in ours want even tougher tackles?
Was the message effective? yes
Why or why not?
Company: budwiser
Target Audience: men, race horse fans? 21+
What persuasive method used (humor, action, celebrity, human interest, etc.)? hunor
How were camera shots and editing used to enhance the message?the zebra watching and rewinding the tape
What is the slogan/message for the company? budweiser
Was the message effective?
Why or why not?
Company:
Target Audience:
What persuasive method used (humor, action, celebrity, human interest, etc.)?
How were camera shots and editing used to enhance the message?
What is the slogan/message for the company?
Was the message effective?
Why or why not?
Company: chrysler
Target Audience: women drivers
What persuasive method used (humor, action, celebrity, human interest, etc.)?
How were camera shots and editing used to enhance the message? to show the different angles and parts of the car
What is the slogan/message for the company? chrysler crossfire
Was the message effective? yes
Why or why not? because it showed a girl enojying driving the car that went along with the music
Company: pepsi
Target Audience: people who like twists in things
What persuasive method used (humor, action, celebrity, human interest, etc.)? celebrity, humor
How were camera shots and editing used to enhance the message? going into his mouth as the dream, the unziping
What is the slogan/message for the company? it's a twist of greatness
Was the message effective? yes
Why or why not? because it was interesting and it was memorable.
Company: fed ex
Target Audience: adults who need to ship things
What persuasive method used (humor, action, celebrity, human interest, etc.)? humor
How were camera shots and editing used to enhance the message? the flash backs
What is the slogan/message for the company? fed ex express
Was the message effective? no
Why or why not? because what if some people havent seen the movie?
Company: dodge
Target Audience: men in 30s-50s
What persuasive method used (humor, action, celebrity, human interest, etc.)? humor
How were camera shots and editing used to enhance the message? all the different shots of the car
What is the slogan/message for the company? grab life by the horns
Was the message effective? yes
Why or why not? because it showed what the car can do
Company: gatorade
Target Audience: people who play sports
What persuasive method used (humor, action, celebrity, human interest, etc.)?
How were camera shots and editing used to enhance the message? the yellow sweat drippng the person coming out of the dark
What is the slogan/message for the company? is it in you
Was the message effective? yes
Why or why not? it shows what gatorade can do for you
Company: espn
Target Audience: men 20-50
What persuasive method used (humor, action, celebrity, human interest, etc.)? humor?
How were camera shots and editing used to enhance the message? the people looking for it
What is the slogan/message for the company? this is sports center
Was the message effective? no
Why or why not?cause what if you dont know who they are?
Company: h and r
Target Audience: everyone who pays taxes
What persuasive method used (humor, action, celebrity, human interest, etc.)? humor, celebrity
How were camera shots and editing used to enhance the message? the end how his face is burning
What is the slogan/message for the company? double check
Was the message effective? yes
Why or why not? because everyone pays taxes
Company: bud light
Target Audience: 21+
What persuasive method used (humor, action, celebrity, human interest, etc.)? humor
How were camera shots and editing used to enhance the message? how hes upside down
What is the slogan/message for the company? make it a bud light
Was the message effective?
Why or why not?
Target Audience: men teenagers
What persuasive method used (humor, action, celebrity, human interest, etc.)? humor
How were camera shots and editing used to enhance the message? the tackle
What is the slogan/message for the company? live in your world play in ours want even tougher tackles?
Was the message effective? yes
Why or why not?
Company: budwiser
Target Audience: men, race horse fans? 21+
What persuasive method used (humor, action, celebrity, human interest, etc.)? hunor
How were camera shots and editing used to enhance the message?the zebra watching and rewinding the tape
What is the slogan/message for the company? budweiser
Was the message effective?
Why or why not?
Company:
Target Audience:
What persuasive method used (humor, action, celebrity, human interest, etc.)?
How were camera shots and editing used to enhance the message?
What is the slogan/message for the company?
Was the message effective?
Why or why not?
Company: chrysler
Target Audience: women drivers
What persuasive method used (humor, action, celebrity, human interest, etc.)?
How were camera shots and editing used to enhance the message? to show the different angles and parts of the car
What is the slogan/message for the company? chrysler crossfire
Was the message effective? yes
Why or why not? because it showed a girl enojying driving the car that went along with the music
Company: pepsi
Target Audience: people who like twists in things
What persuasive method used (humor, action, celebrity, human interest, etc.)? celebrity, humor
How were camera shots and editing used to enhance the message? going into his mouth as the dream, the unziping
What is the slogan/message for the company? it's a twist of greatness
Was the message effective? yes
Why or why not? because it was interesting and it was memorable.
Company: fed ex
Target Audience: adults who need to ship things
What persuasive method used (humor, action, celebrity, human interest, etc.)? humor
How were camera shots and editing used to enhance the message? the flash backs
What is the slogan/message for the company? fed ex express
Was the message effective? no
Why or why not? because what if some people havent seen the movie?
Company: dodge
Target Audience: men in 30s-50s
What persuasive method used (humor, action, celebrity, human interest, etc.)? humor
How were camera shots and editing used to enhance the message? all the different shots of the car
What is the slogan/message for the company? grab life by the horns
Was the message effective? yes
Why or why not? because it showed what the car can do
Company: gatorade
Target Audience: people who play sports
What persuasive method used (humor, action, celebrity, human interest, etc.)?
How were camera shots and editing used to enhance the message? the yellow sweat drippng the person coming out of the dark
What is the slogan/message for the company? is it in you
Was the message effective? yes
Why or why not? it shows what gatorade can do for you
Company: espn
Target Audience: men 20-50
What persuasive method used (humor, action, celebrity, human interest, etc.)? humor?
How were camera shots and editing used to enhance the message? the people looking for it
What is the slogan/message for the company? this is sports center
Was the message effective? no
Why or why not?cause what if you dont know who they are?
Company: h and r
Target Audience: everyone who pays taxes
What persuasive method used (humor, action, celebrity, human interest, etc.)? humor, celebrity
How were camera shots and editing used to enhance the message? the end how his face is burning
What is the slogan/message for the company? double check
Was the message effective? yes
Why or why not? because everyone pays taxes
Company: bud light
Target Audience: 21+
What persuasive method used (humor, action, celebrity, human interest, etc.)? humor
How were camera shots and editing used to enhance the message? how hes upside down
What is the slogan/message for the company? make it a bud light
Was the message effective?
Why or why not?
Thursday, April 16, 2009
ads
1. 6 million 11.25 million
2. 13% 34%
3. 95% 80%
4. 50,000 63,000
5. 98% 78%
6. 68% 73%
7. 76% 66%
8. 96% 80%
9. 400,000 156,000
2. 13% 34%
3. 95% 80%
4. 50,000 63,000
5. 98% 78%
6. 68% 73%
7. 76% 66%
8. 96% 80%
9. 400,000 156,000
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