What is newsworthy at Eastview?
Things that are happening in students lives.
What Back Issues Can Tell Us:
1. what happened in years before
What stories are covered every year?
homecoming valentines day graduation
• What time of year did these stories run?
right before the event
• Are any of the same people involved year after year?
a few
2. What was the biggest story of each year?
homecoming
3. How many personality sketches of students were run each year?
14
• What types of students were interviewed? (athletes, student leaders, etc.)
people who were involved with the topic of the article
• Was any one student constantly featured in one year? Why?•
no because nobody wants to read a whole paper on one person
Do you think this was fair?
yeah
4. How many personality sketches of faculty were run each year?
1
• Which teachers were featured?
mr harloff
• Why those particular people?
because he was the coach
5. What full page features (or center spreads) did the publication carry?
katrina
• Are any of those topics still relevant?
not really
6. What was a great year(s) for sports teams? Activities?
2205-2006
• Did the school have any state champions?
swimming
• Olympic performers?
gymnastics
• Other honors?
speech team did well
7. Find a story that uses background information from previous years.
november 2005 has to do with october
8. What topics did the paper editorialize about each year?
best buddies katrina
• What stand did the paper take?
• Has the problem been solved or is it still an issue?
9. What major news did the paper carry about classes?
being a student aid
• Any curriculum changes?
new courses
• Any major new programs?
ap phsycology
10. Any new equipment?
no
• Any building programs?
no
11. Any scandals involving students, administrators, or teachers?
no
• What happened?
12. What changes in fashion among students can be found?
clothing styles
13. What signs of changing times can you find as mirrored in the concerns of students?
facebook / myspace / xanga
• What concerns never seem to change and would continue to make good stories year after year?
homecoming
14. Did the school have any championship academic teams?
speech team
• Art show winners?• Band or choir awards?• Science winners?• National honors?
15. Which clubs were most active?
speech
16. What campus events made the most news?
sports
17. What movies and music groups has the paper reviewed?
train
18. What issues did cartoonists choose?
messy lockers
19. How has the publication’s format changed?
theres not as many pages
20. Did the demographics of your student population change? Why?
no
21. What are the school’s traditions and how did they develop?• Who are the school’s traditional rivals? (Could vary between activites.)
apple valley
eagan
rosemount
everyone else
• How did the rivalry begin?
sports
22. What are five things most interesting about EVHS?
1. the teachers
2. the classes
3. the food
4. the students
5. the activities
Wednesday, April 29, 2009
Tuesday, April 28, 2009
notes
"Journalism" definition: the spreading or publishing of current events that are news worthy through news paper magazines
List and describe the six criteria of newsworthiness.
1 timeliness - current - today's weather not last weeks
2. proximity - near to us, location - weather here not in Florida
3. significance - major event - hurricane
4. prominence - people that impact a lot of people - Britney spears walking her kids to swimming lessons
5. unusual - things that don't happen very often - fires, murders
6. human interest - happy - Tyler cropsy story
What are the advantages of print journalism?
1. pick what you want to read
2. more detailed
3. tangible
What are the advantages of broadcast journalism?
1. more current
2. entertaining
3. don't need to pay
Why has online journalism (convergent media) become so popular
you get the best of both worlds
free
constantly updated
both articles and videos
List and describe the six criteria of newsworthiness.
1 timeliness - current - today's weather not last weeks
2. proximity - near to us, location - weather here not in Florida
3. significance - major event - hurricane
4. prominence - people that impact a lot of people - Britney spears walking her kids to swimming lessons
5. unusual - things that don't happen very often - fires, murders
6. human interest - happy - Tyler cropsy story
What are the advantages of print journalism?
1. pick what you want to read
2. more detailed
3. tangible
What are the advantages of broadcast journalism?
1. more current
2. entertaining
3. don't need to pay
Why has online journalism (convergent media) become so popular
you get the best of both worlds
free
constantly updated
both articles and videos
Friday, April 24, 2009
ad
A GPS in a watch. target market: 25- 50 years old everyone, people who work in alot of different places or travel for work, in an electronic or travel magazine.
Friday, April 17, 2009
movie
Company: play station
Target Audience: men teenagers
What persuasive method used (humor, action, celebrity, human interest, etc.)? humor
How were camera shots and editing used to enhance the message? the tackle
What is the slogan/message for the company? live in your world play in ours want even tougher tackles?
Was the message effective? yes
Why or why not?
Company: budwiser
Target Audience: men, race horse fans? 21+
What persuasive method used (humor, action, celebrity, human interest, etc.)? hunor
How were camera shots and editing used to enhance the message?the zebra watching and rewinding the tape
What is the slogan/message for the company? budweiser
Was the message effective?
Why or why not?
Company:
Target Audience:
What persuasive method used (humor, action, celebrity, human interest, etc.)?
How were camera shots and editing used to enhance the message?
What is the slogan/message for the company?
Was the message effective?
Why or why not?
Company: chrysler
Target Audience: women drivers
What persuasive method used (humor, action, celebrity, human interest, etc.)?
How were camera shots and editing used to enhance the message? to show the different angles and parts of the car
What is the slogan/message for the company? chrysler crossfire
Was the message effective? yes
Why or why not? because it showed a girl enojying driving the car that went along with the music
Company: pepsi
Target Audience: people who like twists in things
What persuasive method used (humor, action, celebrity, human interest, etc.)? celebrity, humor
How were camera shots and editing used to enhance the message? going into his mouth as the dream, the unziping
What is the slogan/message for the company? it's a twist of greatness
Was the message effective? yes
Why or why not? because it was interesting and it was memorable.
Company: fed ex
Target Audience: adults who need to ship things
What persuasive method used (humor, action, celebrity, human interest, etc.)? humor
How were camera shots and editing used to enhance the message? the flash backs
What is the slogan/message for the company? fed ex express
Was the message effective? no
Why or why not? because what if some people havent seen the movie?
Company: dodge
Target Audience: men in 30s-50s
What persuasive method used (humor, action, celebrity, human interest, etc.)? humor
How were camera shots and editing used to enhance the message? all the different shots of the car
What is the slogan/message for the company? grab life by the horns
Was the message effective? yes
Why or why not? because it showed what the car can do
Company: gatorade
Target Audience: people who play sports
What persuasive method used (humor, action, celebrity, human interest, etc.)?
How were camera shots and editing used to enhance the message? the yellow sweat drippng the person coming out of the dark
What is the slogan/message for the company? is it in you
Was the message effective? yes
Why or why not? it shows what gatorade can do for you
Company: espn
Target Audience: men 20-50
What persuasive method used (humor, action, celebrity, human interest, etc.)? humor?
How were camera shots and editing used to enhance the message? the people looking for it
What is the slogan/message for the company? this is sports center
Was the message effective? no
Why or why not?cause what if you dont know who they are?
Company: h and r
Target Audience: everyone who pays taxes
What persuasive method used (humor, action, celebrity, human interest, etc.)? humor, celebrity
How were camera shots and editing used to enhance the message? the end how his face is burning
What is the slogan/message for the company? double check
Was the message effective? yes
Why or why not? because everyone pays taxes
Company: bud light
Target Audience: 21+
What persuasive method used (humor, action, celebrity, human interest, etc.)? humor
How were camera shots and editing used to enhance the message? how hes upside down
What is the slogan/message for the company? make it a bud light
Was the message effective?
Why or why not?
Target Audience: men teenagers
What persuasive method used (humor, action, celebrity, human interest, etc.)? humor
How were camera shots and editing used to enhance the message? the tackle
What is the slogan/message for the company? live in your world play in ours want even tougher tackles?
Was the message effective? yes
Why or why not?
Company: budwiser
Target Audience: men, race horse fans? 21+
What persuasive method used (humor, action, celebrity, human interest, etc.)? hunor
How were camera shots and editing used to enhance the message?the zebra watching and rewinding the tape
What is the slogan/message for the company? budweiser
Was the message effective?
Why or why not?
Company:
Target Audience:
What persuasive method used (humor, action, celebrity, human interest, etc.)?
How were camera shots and editing used to enhance the message?
What is the slogan/message for the company?
Was the message effective?
Why or why not?
Company: chrysler
Target Audience: women drivers
What persuasive method used (humor, action, celebrity, human interest, etc.)?
How were camera shots and editing used to enhance the message? to show the different angles and parts of the car
What is the slogan/message for the company? chrysler crossfire
Was the message effective? yes
Why or why not? because it showed a girl enojying driving the car that went along with the music
Company: pepsi
Target Audience: people who like twists in things
What persuasive method used (humor, action, celebrity, human interest, etc.)? celebrity, humor
How were camera shots and editing used to enhance the message? going into his mouth as the dream, the unziping
What is the slogan/message for the company? it's a twist of greatness
Was the message effective? yes
Why or why not? because it was interesting and it was memorable.
Company: fed ex
Target Audience: adults who need to ship things
What persuasive method used (humor, action, celebrity, human interest, etc.)? humor
How were camera shots and editing used to enhance the message? the flash backs
What is the slogan/message for the company? fed ex express
Was the message effective? no
Why or why not? because what if some people havent seen the movie?
Company: dodge
Target Audience: men in 30s-50s
What persuasive method used (humor, action, celebrity, human interest, etc.)? humor
How were camera shots and editing used to enhance the message? all the different shots of the car
What is the slogan/message for the company? grab life by the horns
Was the message effective? yes
Why or why not? because it showed what the car can do
Company: gatorade
Target Audience: people who play sports
What persuasive method used (humor, action, celebrity, human interest, etc.)?
How were camera shots and editing used to enhance the message? the yellow sweat drippng the person coming out of the dark
What is the slogan/message for the company? is it in you
Was the message effective? yes
Why or why not? it shows what gatorade can do for you
Company: espn
Target Audience: men 20-50
What persuasive method used (humor, action, celebrity, human interest, etc.)? humor?
How were camera shots and editing used to enhance the message? the people looking for it
What is the slogan/message for the company? this is sports center
Was the message effective? no
Why or why not?cause what if you dont know who they are?
Company: h and r
Target Audience: everyone who pays taxes
What persuasive method used (humor, action, celebrity, human interest, etc.)? humor, celebrity
How were camera shots and editing used to enhance the message? the end how his face is burning
What is the slogan/message for the company? double check
Was the message effective? yes
Why or why not? because everyone pays taxes
Company: bud light
Target Audience: 21+
What persuasive method used (humor, action, celebrity, human interest, etc.)? humor
How were camera shots and editing used to enhance the message? how hes upside down
What is the slogan/message for the company? make it a bud light
Was the message effective?
Why or why not?
Thursday, April 16, 2009
ads
1. 6 million 11.25 million
2. 13% 34%
3. 95% 80%
4. 50,000 63,000
5. 98% 78%
6. 68% 73%
7. 76% 66%
8. 96% 80%
9. 400,000 156,000
2. 13% 34%
3. 95% 80%
4. 50,000 63,000
5. 98% 78%
6. 68% 73%
7. 76% 66%
8. 96% 80%
9. 400,000 156,000
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